The Lebanese Credit Insurer s.a.l. unveils its new corporate identity with the release of its new logo and website.

The redesigned logo, simple yet bold, features the acronym LCI instead of the full name. It is coupled with an abstract and modern symbol of Mercury’s (God of Trade) two winged helmet, symbolizing protection.

The tagline, Receivables Ensured, at the bottom of the logo, reflects strongly the core nature of the business and portrays the advantages of working with LCI.

The overall look emphasises LCI’s strong presence and commitment to its clients.

The new corporate website www.lci.com.lb aligns with the new identity and portrays the values of the company as well as the products, services and solutions it offers. The website delivers a streamlined, user-friendly experience.

The new corporate identity of LCI has been developed by communication agency JWT Beirut.

“LCI’s rebranding represents our evolution and direction”, explains Karim Nasrallah, General Manager of LCI. “This change is a logical step under which we can continue to expand our products, services and locations during our next phase of growth and development. What won’t change is LCI’s strong focus on our clients’ needs and on providing them with the highest quality of service and protection.”